FOR IMMEDIATE RELEASE
COLUMBIA FOREST PRODUCTS APPOINTS OEM SALES MANAGER FOR ITS NEW WEST COAST-BASED MDF OPERATIONS
Conrad Matthiessen to Head Up Sales to Furniture, Fixture and Component Fabricators for Columbia’s New Partnership with CalPlant I
Greensboro, NC – August 8, 2018 – Columbia Forest Products today announced the appointment of Conrad Matthiessen as OEM sales manager for its new California-based rice straw MDF operation in partnership with CalPlant I, according to Columbia Director of MDF Sales Steve Chavez.
“The breadth of knowledge Conrad brings to this exciting new enterprise of Columbia significantly enhances our technical sales expertise,” Chavez said. “Our partnership with CalPlant I takes our sustainable panel offering to an entirely new level of sophistication.”
Matthiessen has been appointed OEM sales manager for MDF and will head up sales efforts for Columbia’s OEM customer base, which includes furniture, fixtures and components.
Matthiessen joins the company with more than 25 years of experience in the wood products business with an extensive sales background in the composite panel industry, most recently at GW Industries, brokering MDF sales for New Zealand producers Dongwha and Daiken. A graduate of UC Santa Barbara, Matthiessen is based in West Linn, Oregon.
Matthiessen reports to Chavez and Ed Woods, Columbia Vice President of Corporate Strategy.
About Columbia Forest Products
Founded in 1957 and employee-owned, Columbia Forest Products is North America’s leading manufacturer of hardwood plywood and hardwood veneer products. Columbia’s materials are used in high-end cabinetry, fine furniture, architectural millwork and commercial fixtures, and are sold through a network of wholesale distributors, mass merchandisers and original equipment manufacturers. Columbia received an award from the EPA in its Presidential Green Chemistry Challenge for its soy-based, formaldehyde-free PureBond® technology, launched 12 years and nearly 100 million plywood panels ago.
About CalPlant I, LLC
When complete in 2019, CalPlant I will be North America’s first commercial-scale manufacturer of formaldehyde-free rice straw-based MDF, and at capacity the plant will produce approximately 140 million square feet per year. Rice straw is an annually renewable material, and all furnish for the plant will be procured each year from Sacramento Valley rice growers within a 15- to 25-mile radius of the plant site.